Tips For Adopting a CRM For Real Estate
It comes as a no-brainer that businesses should adopt technology to increase efficiency and growth. The real estate industry has been left behind when it comes to the digital revolution.
However, it is now getting on the bandwagon. Today, real estate leaders think that technology is a boon to remove hurdles and capitalize on the properties.
Here are some quick facts. Deloitte recently surveyed to know the opinion of people on the impact of technology on the commercial real estate industry.
Over half of the participants said they think technological innovations will have the most significant influence on legacy properties in the next three years. 80% said that the commercial real estate sector should preferably employ an estimation model and decision support system as their top focus.
For that reason, most real estate companies and agents are using CRM (customer relationship management) tools. Without further ado, let us guide you on how you can get the most out of your CRM software.
Your team should understand the benefits of CRM
Regardless of your team’s size, you have to get each member of your team on board to successfully adopt CRM. Tell them that CRMs automate many processes. Your team should know how much time they can save with a CRM.
A CRM assists you in completing must-do daily tasks. These include lead generation, prospecting, following up, etc. What is more, some CRMs even automate menial information entry and scheduling. It saves you a few hours weekly.
On top of that, they automate drawing in leads data and populate crucial data fields. It means that you don’t have to manually enter the data, thereby removing the chances of pricey human error.
If you use an advanced CRM, it’s likely that it features several scheduling automation tools. These tools can also save your time.
Automate CRM data collection
Real estate businesses have increased the speed of CRM organizational socializing and user training. Employees at real estate agencies sometimes find their data underwhelming and even extinct.
Realtors have to prioritize developing personal relationships, often at the expense of recording activities in CRM.
Brokers try their best and the proof is the fact that an average CRM user spends over five hours weekly on data entry. Sadly, still, it is just a tiny chunk of time required to keep CRM data complete and updated.
It becomes a never-ending struggle to ensure that your team doesn’t forget to track their calls, meetings, and contacts to CRM. Users get frustrated by it. Or it slips from their mind to remember it. It cuts the usefulness of CRM for brokers.
CRM data automation is a simple solution to avoid information decay. It offers two benefits. First, your CRM data remains precise and complete. Secondly, your brokers don’t have to do busy work.
Additionally, automation also develops company-wide visibility into vital relationship insights. Thanks to the division of the data silos it does. Resultantly, brokers can close more deals quicker.
With thorough CRM data, real estate companies can handle the larger-scale business intelligence and analytics projects real estate investors wish to see.
Involve other people in CRM adoption
Developer CRM software is used by a team and not by just one person. So it only makes sense to involve other people in the decision process of CRM adoption.
It depends on the number of your team members. Try to teach the software to at least one other member. It will help make them CRM ambassadors.
Also, you will have another worker who specializes in the software, thus your responsibility will be shared.
When you need to utilize the latest software, you have much more investment if you had some share in the decision-making process.
Do you have a big or medium size property management company? If yes, then it’s crucial that you discover a handful of major team members to involve in the process. They will advocate the CRM solution to the team as they were part of the process.
These main users will know the features which are super useful for the productivity of your team. Because they will have the big picture of your processes. For example, you may consider lead management as important but actually, all you may require is some kind of automation.
In addition to that, they will get practical experience in using the CRM, thereby, aiding in designing training before you start teaching your team.
Thus, you would steer clear of having to shape your training in a vacuum. Rather you would be able to correlate it with the daily jobs of your team members.
You can show solid real-life examples while training. Then, your team members will see the advantages of your CRM directly. In this way, you increase the chances of your agents adopting your CRM from the very first day.
Go for an easy and mobile-friendly CRM software
If you are already using property management software, you would know how this software is sometimes difficult to use for non-tech people. Real estate agents aren’t usually tech-savvy.
Therefore, a convenient, simple, and aesthetically pleasing CRM solution should be your choice. The CRM software industry is probably the largest industry across the globe. Thus, today software manufacturers need to stand out from the rest more than ever before.
Software agencies are having to design CRM software in such a way that its usage feels like a breeze of air to even the most tech-illiterate individuals.
Along with the usability, mobile-friendliness of a CRM is also vital in the property management industry. Software development companies should use a mobile-first approach when designing CRM solutions.
So, check your chosen CRM for its functionality on a mobile phone. If it’s not functional on a mobile phone, drop it and find another option.
We suggest that you request your vendor for a thorough demonstration that shows the usability of the software in both their desktop and mobile apps.
Modern CRM solutions are quite pricey. So, pick an intuitively usable CRM software that can be approached by your most tech-illiterate team members to get value for your money.
Now, you have seen that getting your real estate agents and brokers to embrace CRM software is easier than you think.
You need a lot of time to train your team to use new software. We recommend you tell them exactly how much time they will need to dedicate themselves to learning.
CRM software doesn’t solve your issues immediately. However, If you spend time learning and using CRM software for real estate, it will provide a good ROI.
Goyzer offers real estate property management software specially designed for developers, property managers, and real estate agents. It boosts their team’s productivity by allowing them to monitor all things related to their inventory.
Its CRM software for real estate enables users to manage, record, and keep track of their marketing processes. With automated receipts and invoices, a user can figure out their position regarding their sales targets.