Things to consider while building Real estate CRM for business
As technology is advancing, the real estate industry also has been catching up with new softwares and tools. One highly useful software is real estate CRM software.
There are plenty of property management CRM softwares available.They all provide a set of great functionalities but each one lacks something important.
It’s not surprising if you are creating a commercial real estate CRM from scratch. However, consider these factors if you want to develop a fully functional CRM platform.
Dashboard of your CRM software should be effective
The panel of the CRM offers a swift analysis of KPIs for realtors, salespeople, and owners. A dashboard will enable you to handle selling reports about closed contracts, amount of regular commission, leads, emails, calls, trade phases, and business meetings.
A lead management section
An important part you should include in your CRM software for real estate is a lead management section. It allows agents to produce and collect leads from numerous modes through one central location. It allocates each team member to a lead so that they can watch them over and contact them now and then.
The lead management page lets people assign prospective customers to a specific phase of the sales funnel.
A deal management section
Consider adding a deal management page in your CRM. It will help you to collaborate with agents to earn deals from the database. The people who already have shown their interest in purchasing from you and are negotiating with you are known as deals.
Realtors can find such qualified deals from users’ data or by entering information themselves. Add filtering options so that users can separate and categorize deals.
These options enable users to find deals via lead procurement mediums, stage of sales funnel, and loads of other measures. It’s a time-saving functionality.
Moreover, supervisors and agents can separate interested customers by the supervisor and handle their contracts and advertising work only.
Separate pipelines for each stage
To be successful in the real estate business, one of the things you need to do is to keep following different lead pipelines. Your leads and their data are collected from different channels like social media. Your influence circle, ads on the internet, email campaigns, and more.
You need to monitor all these data streams. Therefore, you should categorize all these lead data in separate databases. Your CRM software should streamline this process and allow you to maintain all this information in one central location.
A contact management section
In any business, you have many contacts and some of these can become your customer. You need the information of these people or companies as you may need to create deals for them.
Thus, make a contact page in your CRM to easily see, make, edit or remove contacts. There should be two options i.e. doing it manually one by one or all at once. Your contact management page will keep all phone numbers of people who have ever contacted you after you started using CRM.
What’s more, consider adding an email integration option that enables users to automate contact generation. Users should be able to transfer those contacts to and from excel sheets.
A project management section
Real estate agents should be able to handle all business processes smoothly. An ideal CRM should streamline task management. Incorporate features like adding new tasks against names of people as well as filter tasks as per deadline, owner, preference, etc.
Furthermore, it should let users monitor tasks of each user separately, create bills, add due dates, and more. It should have a drag-and-drop menu to add tasks in a certain status bar.
Your CRM should enable you to produce, save, monitor, and share bills and invoices within it. In this way, you will be able to make invoice templates and store them in the system to use whenever you need them.
Add a feature of reports generation
The best property management software should offer different kinds of reports like sales reports, marketing reports, etc. Consider adding templates that can be customized according to the details.
Your CRM will store all these reports whether you make them or the system generates them. This way, users would be able to sort and combine these reports from one place.
Add a communication system
Add a communication page to monitor responses and queries of consumers. This page becomes a central point of contact and saves you from manually checking each client’s emails.
Plus, one email account within your property management software will help you to create professional emails, generate templates, set up follow-ups, and more.
Add a feature that lets you know the figures on email views and clicks. It will also tell you who and when a person views your emails.
Add an inventory management system
A listing management system is important as it will enable you to publish real estate offers on several channels and accumulate their links in one place. Users can generate a single offer and share it with different customers and on different platforms via numerous external integrations.
The system should notify you about small details
Notification functionality lets you create a notification so that your developers can apply it. Notifications like click-throughs on the links in emails, deal closure, task completion, and more. There should be two options, notifications appear on the desktop or you can open them in a different tab.
Integration with external tools/apps
A great tailored CRM has an email integration feature. It means that you can sync your different email platforms such as Gmail, office 365, or any other that you or your business use. It helps in creating and getting emails within property management software systems.
Also, your software should be integrated with different MLS channels. MLS is a listing software that enables realtors to publish real estate ads or discover new clients.
If you use this platform, this integration will be extremely helpful for you. With it, users can publish property inventory directly from CRM and on various platforms.
Integration with calendars
Next up is calendar integration. As the name suggests, it helps in time management and planning. When you sync this calendar with your management page, you can find out quickly if you have time to talk to a certain client.
In addition to that, you can make slots for client calls in your CRM platform.
Integration with social media handles
Finally, social media integration comes. It is used for social media promotion. It helps in monitoring customers’ activities which increases the number of clients.
Commercial or customized CRM software
Another thing you should consider is to decide whether you want to build a brand new CRM mobile software or use an existing CRM platform built by someone else.
Customized CRM software is a property CRM site that someone creates from zero. It offers many benefits. You can add features of your choice like customized management systems or various external integrations. Additionally, you can incorporate more features as your needs expand.
A good CRM software for real estate should include all features and functionalities that your business needs to increase its clientele and revenue.
Goyzer’s CRM software is an effective software for leads management and communication with all parties involved like sellers, purchasers, landowners, and tenants. The best part is that you can customize it according to your specific requirements.